Company News, Marketing News

Dove Men+Care Tackles Underarm Odor with New #HugLikeADoveMan Campaign

A Hug Team comprised of super-fans armed with the new Dove Men+Care antiperspirant descended into Philadelphia, giving confident hugs to fans in need.

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By: Lianna Albrizio

Associate Editor

Dove Men+Care’s new and improved 72-hour antiperspirant is designed to provide men with confidence. And for the brand, there's no better way to express care like a warm embrace. Without, of course, the worry of underarm distractions like sweat or odor. The new Dove Men+Care products are currently available across the US and retailing at mass market retailers at $6.99 for sticks and $7.99 for aerosols.   For the brand’s new #HugLikeADoveMan campaign, Dove Men+Care has ref...

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